BRANDING is beyond designing logos, colors or slogan is a lot more than it.
Branding represent your business identity.
A logo can be used where you cannot write your full name of your company, it is the elegant and standard way to represent your company. 
Branding is more important than any advertising, designing, launch party, public relations you will ever do. It is the one thing that doesn't change. People recognize your products with your brands name.

Logo designing
Choosing a unique name
Theme color
Printing on promotional products and gifts item.
E.g. Mugs, t-shirt, jeans, balloon, pen, laptop cover, umbrella, watches, wooden items, etc
Corporate identity
Motivates the buyers

Goth Events
The main purpose for branding is to represent your business in your absences.